Health Savings Accounts (HSAs)
An HSA can be one of the most tax-efficient savings vehicles available when used strategically. Whether you're actively contributing or simply interested in learning more, we hope you find this recording valuable.
Townsend University: 5th Edition Overfunded 529 Plans
Caleb discussed practical strategies for managing excess 529 funds, including transfer options, potential tax considerations, and flexible ways to continue benefiting from the account. Attendees learned how proactive planning can help maximize education savings while minimizing unnecessary tax consequences.
Townsend University: 4th Edition-Fraud & Cybersecurity Scams on Financial Accounts
In his role within Schwab’s Advisor Services Fraud Prevention team, John partners with advisory firms to enhance their understanding of current fraud trends and emerging tactics. His mission is clear: to help advisors and their clients stay informed, alert, and prepared to safeguard their assets.
Townsend University: 3rd Edition - Senior Living Options, Planning the Right Lifestyle and Care for the Next Chapter
Senior Living Options: Planning the Right Lifestyle and Care for the Next Chapter, an informative webinar designed to help seniors and families navigate the many housing and care choices available today.
Townsend University: 2nd Edition - Wills, Trusts and POAs
We will focus on a topic that touches every family at some point: The basics of wills, trusts, and powers of attorney. To guide this conversation, we are pleased to welcome Thomas McCuiston, a valued partner and attorney who brings thoughtful insight into how these documents work and why they matter. Together, we will outline practical considerations, common misconceptions, and steps to help your family prepare with intention.
Townsend University: 1st Edition Home Ownership vs. Renting What You Need to Know
Our team will walk through one of the most meaningful financial crossroads many people face: Should I buy a home or continue renting? We will break down the numbers, the lifestyle considerations, and the long-term implications in a way that feels approachable and useful for anyone beginning their financial journey.
Bad Money Habits: How They Vary by Generation & How to Break Them for Good
What was the last money mistake you made? If you’re like most folks, you’ve made at least one upsetting money mistake in the past year — and you’d like to do better
How to Overcome 3 Unconscious Biases That Can Keep Your Financial Goals Out of Reach
In a perfect world, every money decision we make would be totally rational. We’d consider all of the facts. Then, we’d balance them with the risks to make the most logical choice available.
Retirement nearing? Do these 5 things first.
What’s your ideal retirement? Traveling? Practicing your favorite hobbies? Caring for loved ones? Whatever you envision, creating a plan of action can feel exhausting. There are, however, a few simple, yet commonly overlooked steps you can take today to help you feel more comfortable throughout your planning process.
How to Dive into Business Succession Planning: 10 Key Questions
What will happen to your business when it’s time for you to take a step back? That can be a tough question that many business owners eventually have to face.
CBS17 Navigating Today’s Financial Environment
Gerald Townsend, founder of Townsend Asset Management, shares insights on navigating today’s financial environment and why thoughtful planning matters. In this CBS17 feature, he highlights the importance of clarity, confidence, and long-term vision in building financial security.
Why Your Brain Sabotages Your Investment Plan (No Matter What the Market Does)
When the Dow soars or sinks, your brain sounds the alarm—“This must be the top!” or “Get out now!”
But investing isn’t about instincts; it’s about discipline.
Your emotional brain fears loss, while your rational plan builds wealth.
Success comes from staying steady when fear gets loud—and trusting the long game over short-term noise.
Why Patience Beats Perfection: The Long-Term Investor's Guide to Market Timing
When markets hit record highs, many wait for a “better” entry—but history shows that waiting usually costs more. New highs are normal, not warnings. The real mistake isn’t buying at the top—it’s staying out and missing long-term growth.
The New Face of Fraud: How AI Is Changing the Scam Game
Technology has changed nearly everything about the way we live, work, and connect including how scammers operate.
Financial Spring Cleaning: 8 Ways To Refresh Your Finances
As spring arrives and the weather warms up, many people turn their attention to cleaning out closets and organizing their homes.
5 Time-Tested Investment Strategies to Match Your Financial Mindset
What makes one investor stick with their strategy through market swings while another panics and pulls out? Often, it comes down to mindset.
5 Smart Ways to Use Your Tax Refund in 2025
Tax season might not spark joy, but a refund sure can. In 2025, the IRS estimates the average federal income tax refund will top $3,170.1
From Boomers to Gen Z: A Generational Look at Money Habits and Financial Choices
What financial habits have helped you most in life or held you back? No matter how you answer, your money habits have a lot to do with how you grew up.
5 Tax-Saving Strategies to Keep More of Your Money
Tax season doesn’t have to feel like an uphill battle. With the right strategies, you can minimize your tax bill and keep more of your hard-earned money where it belongs, in your pocket.
How to Stay Invested in Volatile Markets Without Losing Sleep
Market volatility can feel like a rollercoaster. Thrilling on the way up, stomach-churning on the way down. Even seasoned investors get a little uneasy when the market takes a dive.

